Samsonite was founded during the year of 1910 by the enterepreneur from the state of Colorado (USA) Jesse Shwayder. At first the company was founded under the name of Shwayder Trunk Manufacturing Company. During the Golden fever huge masses of people travelled from one end of the country to another in search of success and Shwayder understood fastly what huge potential the market has in manufacturing bags and suitcases at that time. In the year of 1910 the first advert of the manufacturer appears. It stresses upon the durability of the production. On it you can see Jesse Shwayder with his 3 brothers and father (all in general: equal 500 kilos) have stepped on a board over an open suitcase Shwayder.